AI Tool Trust Ratings
BetaIndependent trust ratings for AI tools used by small businesses — covering data retention policies, privacy practices, security certifications, and regulatory compliance. Launching later in 2026.
How we rate AI tools
Data & Privacy Review
We review each vendor's privacy policy, data retention settings, model training opt-out options, and third-party data sharing practices.
Security & Compliance
We check for SOC 2 certification, GDPR/CCPA compliance, enterprise data protection options, and breach notification policies.
SMB Risk Assessment
We assess the specific risks for small businesses: default settings, free vs. paid tier differences, and common misuse patterns.
Sample ratings (preview — not final)
| Tool | Category | Rating | Risk Level | Key Note |
|---|---|---|---|---|
| ChatGPT (OpenAI) | General AI | B | Medium | Data retained by default — opt-out available |
| Microsoft Copilot 365 | Productivity AI | A | Low | Enterprise data protection with M365 subscription |
| Otter.ai | Meeting Recorder | C | Medium-High | Recordings stored on Otter servers; review sharing settings |
| Fireflies.ai | Meeting Recorder | C | Medium-High | Third-party integrations may share transcript data |
| Grammarly Business | Writing AI | B+ | Low-Medium | Business tier offers stronger data controls |
| Jasper AI | Content AI | B | Low-Medium | Business data not used for model training |
* Preview ratings are illustrative. Final ratings will include full methodology documentation and source citations.
While you wait for full ratings...
Our guide on vendor due diligence covers the eight questions to ask before adopting any AI tool — available now in the Guides section.
Read: 8 Questions to Ask Before Signing an AI Vendor ContractGet notified at launch
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